Level99, a large adult playground, is set to open at the King of Prussia Mall in 2027, featuring themed games and dining.
The venue will occupy the ground floor of the former JCPenney’s CEO Matt DuPlessie told What Now Philadelphia.
“The King of Prussia center is fantastic–the tenant mix there, the traffic there. It’s the largest center that Level99 will be in for the foreseeable future,” DuPlessie said. “What makes Pennsylvania and that area of Pennsylvania really fit for us is the demographic. Our sweet spot is young adults, 21-to 39-year-olds, who are mentally, physically and socially active.”
Level99 will cover 46,000 square feet and offer more than 50 mini games and team challenges for adults competing solo, in pairs or in groups. One attraction, the Axe Run, has players racing across a narrow beam while dodging swinging axes, trying to hit the finish button as fast as possible without falling off, according to a press release.
“Many games are recreations of our guests’ favorites from other venues, but also new ones, keeping things fresh with each location as we’re constantly designing more interactive games,” he said. “King of Prussia’s location has larger-scale, immersive, walk-through artistic environmental spaces.”
The entertainment zone has locations in Providence, Rhode Island; Natick, Massachusetts; and Tysons, Virginia. The King of Prussia location will be its first in Pennsylvania.
“There are differences in terms of design and content. The King of Prussia location is going to have two entrances–an external walk-in straight off the parking lot and also a mall side entrance. That’s not typical for our stores. The restaurant and beer taproom are on the external side with patio seating. That’s the first time doing outdoor seating as well,” DuPlessie said.
The new location will include a full-service restaurant and bar with local beers, a curated cocktail menu and sharable plates. The brand is known for Wagyu burgers, hand-cut French fries, signature Detroit-style pizza and 30 house-made sauces, all made from scratch.
The president development for Simon shared in the enthusiasm.
“We’re thrilled to welcome Level99 to King of Prussia, further elevating our commitment to delivering dynamic, experience-driven destinations,” Mark Silvestri, president of development for Simon, said in a statement. “This innovative concept brings a new layer of interactive entertainment to King of Prussia and is a perfect complement to our growing lineup of immersive offerings. It’s another exciting step in King of Prussia’s evolution into a place where shopping, dining, and play converge.”
This will follow the anticipated opening of the Netflix House, set to debut at the mall on Nov. 12.
The large-scale venue lets fans step into immersive experiences, dine, shop and take part in activities based on popular Netflix shows and movies, including Squid Game, Love Is Blind and A Knives Out Mystery.
[Editor’s Note: This article has been updated to include an official interview from CEO Matt DuPlessie.]
