A popular pop-up cookie concept may soon open a brick-and-mortar location as demand for its cookies continues to grow.
Cove’s Cookies, led by founder and baker Adriana Shaffer and her business partner Jaxon Marquarat, will debut at 766 St Helen’s Ave.
“I have always dreamt of being a bakery owner ever since I was a little kid baking goodies for my classmates at school! I even job shadowed Hello Cupcake in Tacoma when I was in elementary! I started baking cookies for my coworkers at Moctezumas’s and everyone was telling me how I needed to start selling them!” Shaffer told What Now Seattle.
The duo currently sells its treats at pop-ups and farmers markets across Tacoma, Gig Harbor and Port Orchard.
“Our very first farmers market we were so nervous and had no idea what to expect until we sold out first day! Over a couple hundred cookies! This was where the blessing started! Event after event from Bremerton to Tacoma we were selling out, gaining loving loyal customers, making so many connections, and putting smiles on peoples faces! The demand grew and grew!” Shaffer said.
Shaffer is a licensed cottage baker, meaning she is legally permitted to prepare and sell certain foods from her home kitchen. Due to strict limitations on growth under cottage food laws, she said they decided to pursue a commercial space.
Cove’s Cookies is known for its larger-than-life homemade cookies rotating monthly. Standouts include the chocolate chip cookie, the one that started it all, made with brown butter, Ghirardelli chocolate chips, semi-sweet chocolate chips and topped with Maldon flaky salt.
Another favorite is the animal cookie, a sugar cookie base filled with animal cookies, stuffed with a Golden Oreo and topped with white chocolate and sprinkles.
“We are expanding from gourmet cookies and adding gourmet cinnamon rolls, banana breads, and New Zealand ice cream. With this we will be having a rotational menu that brings new exciting flavors all year long,” Shaffer said.
While an official opening date has not been announced, check the website and follow Cove’s Cookies on Instagram and Facebook for updates.
In the meantime, upcoming pop-ups are scheduled for March 1 at Tacoma Sunday Market, March 8 at the Haunted Farmers Market, and March 15 at Sedgwick Hill.
[Editor’s Note: This article has been updated to include an interview with Adriana Shaffer.]
